This is what supporting a real business ecosystem looks like.

Marketing and Websites
Over 10 Years of Experience
Backend Operations

Executive Virtual Assistant - Contract
November 2025 - Present
Tandem Legal Solutions
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Managed client onboarding, contracts, bookkeeping, and records with precision.
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Handled jury research, travel, scheduling, and email workflows to maintain operations.
Tandem Collaborative Wellness
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Onboarded clients and therapists; maintain records, and individualized care plans.
Southeastern Fracture Consortium
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Social media, email, and website to strengthen engagement and visibility.
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Direct annual convention logistics, registration, rooms, speakers, and live events.
This is the level of responsibility I bring into every partnership.
Freelance Wizard
Freelance Operations & Systems
Since 2015
Websites & Platforms
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500+ websites across Webflow, Framer, Wix, WordPress, Shopify, and custom builds.
Systems & Automation
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500+ backend systems using Notion, Airtable, HubSpot, and API integrations.
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Built GPT-powered internal tools for proposals, content workflows, and automation.
Marketing & Growth
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800+ marketing funnels with email automation, lead magnets, and CRM syncing.
Leadership & Operational
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Provided leadership for 250+ clients across creative, nonprofit, and service industries.
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2,000+ hours supporting marketing, hosting, websites, and software troubleshooting.
Hands-on ownership across websites, systems, automation, and operations.
Sponsor & Revenue Support
Market Enginuity - NPR & PBS Partnerships
May 2024 - November 2025
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Supported sponsor engagement across public media stations, including KJZZ, KBACH, KUER, PBS Utah, WMFE, WMFV, WPLN, and WNXP through 250+ tailored proposals.
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Developed research-driven sales collateral, including media kits, UVPs, and pitch decks, strengthening brand positioning and sponsor confidence.
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Partnered closely with sales teams to streamline proposal development and implement automated workflows.
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Analyzed market and audience data to refine messaging and improve overall marketing performance.
This work reinforced the importance of bringing heart, creativity, and compassion into the work itself.
Logical Position
Performance Marketing & SEO
September 2018 - November 2022
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Managed paid advertising campaigns with clear ROI targets, continuous testing, and ongoing optimization.
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Improved SEO performance to increase organic traffic, search visibility, and long-term discoverability.
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Launched and managed 100+ multi-channel campaigns across web, email, and social platforms.
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Partnered cross-functionally to scale traffic, leads, and audience engagement.
Delivered scalable growth backed by data, testing, and performance metrics.
Paid Media & SEO
ABOUT

Elizabeth
Ortiz
I help creatives, founders, and mission-driven organizations turn chaos into clarity.
I build the systems behind the scenes that make growth sustainable, not overwhelming.
Automation, structure, and strategy come first so visibility and income can actually be supported.
I believe structure is a form of care.
My work blends backend automation, websites, and creative operational strategy.
Everything is designed to reduce mental load and create stability before scale.
Not hustle. Not shortcuts. Systems that support real life.


Executive Assistant Services
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Marketing
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Market Research & Insight
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Brand Strategy & Positioning
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Offer & Product Marketing
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Content Strategy & Production
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Traffic & Growth Channels
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Conversion & Funnel Design
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Email & CRM Systems
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Social Media Strategy
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Optimization & Iteration
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Cross Functional Alignment
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Project Management
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Timeline & Milestone Management
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Task Assignment & Resource Coordination
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Stakeholder Communication
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Budget & Cost Tracking
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Workflow & Process Management
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Documentation & Reporting
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Cross-Team Coordination
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Event Logistics & Coordination
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Procedure Documentation
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